Park Subin

International Buyers’ Voice

Hyundai Department Store

https://www.ehyundai.com/mobile/main.do?lanType=EN

What is your impression of Italian brands?

I have a very positive impression of Italian brands overall. They’re well-known for their craftsmanship, design sensibility, and strong brand identity. The products feel premium and stylish, which aligns well with what many customers are looking for in the luxury and lifestyle segments.

Are there any Italian brands that you carry in your store?

Not at the moment, but I’m interested in exploring options after this fair. Some brands I discovered seemed to have good potential for our market.

Are there any Italian brands you are interested in?

There were several new brands I hadn’t known before that caught my attention. I’m especially interested in brands that combine quality materials with contemporary design and reasonable pricing, which could fit well in our store’s concept.

What do you look for in an Italian brand (apparel)?

I look for a strong design identity, good fit and material quality, and a story that customers can relate to. Flexibility in collaboration and local adaptability are also important for apparel.

What do you look for in an Italian brand (shoes)?

Comfort, craftsmanship, and uniqueness in design are key. I also value brands that balance everyday wearability with a distinct Italian touch.

What do you look for in an Italian brand (bags & small leather goods)?

For bags and small leather goods, I look for quality materials, practical design, and reasonable pricing. Italian brands are known for their craftsmanship, so I value products that reflect that heritage while offering modern aesthetics. I also pay attention to storytelling and brand identity — something that can emotionally connect with customers and differentiate the brand in a competitive market.